Brand new ultra premium spirits brand Jatt Life start selling their Jatt Life Original Vodka on their website and see sales soar. The demand for this new smooth French grain vodka was high and bottles were selling fast! It was an extremely exciting time for this young company.
They were overwhelmed with international sales enquiries and orders coming in fast around the UK. Two weeks after they launched the UK went into a national lockdown due to Covid 19. This did impact sales, as of course, all bars and restaurants were closed, however, sales for home bars were increasing.
The Jatt Life team did not use this time to sit back and instead started innovating!