Jatt Life secures mixology partnership

February 18, 2022

Jatt Life secures mixology partnership

Kingswinford-based vodka brand Jatt Life has entered into an official partnership with a professional mixology firm in order to develop new flavours and grow its sales across the UK.

The company has sealed the collaboration with The Artisan Cocktail Co ahead of an expansion in 2022, which involves it adding new flavours to its range and increasing output by bringing its production in-house.

The Artisan Cocktail Co was established by Govin and Jazzy Singh in Wolverhampton last year. Since launching its partnership with Jatt Life, which is operated by Baz and Sunny Kooner, it has developed a range of cocktails using Jatt Life’s flavoured premium vodkas.

Baz Kooner said: “We have been looking for a mixology partner for a while and we’re really pleased to be working with the Artisan Cocktail Co because they’re a young brand like us and looking to grow alongside us.

“That’s important to us. Sunny and I have big ambitions for Jatt Life and we have a clear vision of where we are going. Govin, Jazzy and their team understand what we are looking for and how we want to develop our flavours and they’re bringing all of that to life for us.”

Govin Singh added: “We’re really happy to be working in partnership with Jatt Life. Their vodkas already taste incredible and we’ve been working with them to develop new flavours which they will be releasing throughout the rest of the year.

“Vodka-based cocktails are huge at the moment and it’s really exciting for us to work with a company that is doing things differently.

“There are plenty of vodkas on the market that can be used in cocktails, but they have a strong sense of the high standard of product that they want their brand to represent and it’s going down extremely well with our clients.”

Original Article: https://www.insidermedia.com/news/midlands/jatt-life-secures-mixology-partnership