The owners of this Wolverhampton-based ultra-premium UK vodka brand recently reached their 1st anniversary, even after overcoming huge challenges to get their new venture off the ground during a global pandemic. Baz and Sunny Kooner, both from Wolverhampton, say they are now looking forward to what 2021 has to offer after they launched their vodka, Jatt Life, just days before lockdown started in March last year.

The couple, who already run a string of successful dessert parlours, sell their product all over the UK and even in New Zealand, having now released three different varieties – their original five-time distilled vodka, an orange and pineapple flavour and a forest fruits flavour – as well as an Irish whiskey and their own gin, called Jatti Gin.

Jatt Life began its rapid rise during early 2020 by embarking on a social media campaign featuring supercars, glamorous locations and a host of celebrity influencers, including stars from The Only Way Is Essex and Ibiza Weekender – and has since featured on Sky TV and in Vogue magazine to name a few. Baz and Sunny also recently signed a deal with Birmingham-born rapper MIST, whose hits include ‘So High’ with Fredo, and international DJ and YouTuber DMO

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